Cafe IPhone

(Credit: Elemedia)

It may make some sense for Ducati to try its hand at co-branding a mobile phone the way car companies have, but it would have been well advised to wait for a better opportunity.

There's nothing wrong with the choice of Sony Ericsson's Z770 handset, but ...

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1. Ducati phone doesn’t look like a winner (Credit: Elemedia) It may make some sense for Ducati to try its hand at co-branding...
2. Ducati phone doesn’t look like a winner (Credit: Elemedia) It may make some sense for Ducati to try its hand at co-branding...
3. Ducati phone doesn’t look like a winner (Credit: Elemedia) It may make some sense for Ducati to try its hand at co-branding...
4. Ducati phone doesn’t look like a winner (Credit: Elemedia) It may make some sense for Ducati to try its hand at co-branding...
5. Ducati phone doesn’t look like a winner (Credit: Elemedia) It may make some sense for Ducati to try its hand at co-branding...