iPhone 4 Sold Out Before Most Users Try To Pre Order

16 Jun

iPhone 4 Sold Out Before Most Users Try To Pre Order

Posted on 2010 under Apple News | No Comment

Let the craziness begin. The Apple website was up and down all day June 16, 2010 when pre ordering iPhone 4 began. The Title line read"Have It June 24, 2010" and with in hours it changed to July 2, 2010. Wow thats insane sold out before pre ordering officially began. That's right they started a day early to avoid site issue of the past. It didn't work. The Apple website and the ATT site both had problems because of heavy traffic.
It would appear that those who had the time to constantly refresh the page did place there orders for iPhone 4 with delivery date on June 24, 2010. On the other hand if you waited or didn't get through early you where shut out until July 24, 2010. And forget about getting white.
The delays also trickle down to AT&T Stores as they use their own website to set up accounts and register iPhone serial numbers.

Every year since 2007 Apple has had issues with launching iPhones. The sites crash and inventory drops. It could be clever marketing or any number reasons, but our money is on a purposeful methodical slow release of inventory by Apple. If we think about it Apple has had 3 years to get launch days right. The company also just sold 2 million iPads within months of launch. This would tell us they are fully aware of whats going on and are trying to drive hype. The best marketing in the world is creating a feel of urgency in consumers.

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